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Monday, 09 November 2015 07:50

African content popular with audiences

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Local content on the African continent has proven itself to be popular, resilient and it resonates with audiences, says Arts and Culture Minister Nathi Mthethwa.

Nathi_Mthethwa

“It is interesting to note that, after China, the African continent as a whole is becoming the world’s fastest growing digital entertainment marketplace,” Minister Mthethwa said.

Speaking at the Discop Africa gala dinner in Johannesburg on Thursday, he said there was a need to increase the spaces and platforms available to tell stories from South Africa and on the continent.

“With a forecasted figure of 500 million people projected in the next 20 years, and the world’s youngest population, the need for authentic African content will be coming of age,” Minister Mthethwa said.

Launched in 2008, Discop Africa is the most important pan-African film, television programs, adaptation rights as well as packaged channels market which takes place twice every year.

“Given Africa’s digital switchover, Africa’s television ecosystems present a wealth of opportunities for growth,” he said.

Minister Mthethwa said government is willing to create the right environment for the industry to grow from strength to strength.

He encouraged delegates at the event to rededicate themselves to Africa’s regeneration and strive for an integrated continent that is politically united and based on the ideals of Pan Africanism and the vision of Africa’s Renaissance.

Minister Mthethwa said in recent weeks South Africa was confronted with the challenges facing local filmmakers around distribution and exhibitions.

“Out of these engagements, we are moving towards improving the industry and putting systems in place for the transformation of the sector.

“We reside on a continent and in a country where we need to increase the spaces and platforms available to tell our own stories,” he said.

 

Last modified on Monday, 09 November 2015 07:57